Premium frames from unrecyclable chip packets.
Born on Indian streets. Built for the global stage.
Classic silhouette. Lightweight, flexible frame.
Your bestselling style, reborn from the street.
Chip packets. Colourful. Everywhere. Classified as "unrecyclable" — thrown into corners of cities from Delhi to Bengaluru, ending up in waterways and landfills.
"Kachra is Hindi for rubbish.
We took that word back."
We turned the most ignored material in India into precision eyewear that carries its origin with pride. Every pair is a provable act — not a promise. Bold enough for Bandra. Cool enough for Brick Lane. Real enough to matter.
160+ waste workers across Delhi, Mumbai & Bengaluru. Paid 2–3× their previous wage. Every packet has a human story.
Cleaned, de-inked, shredded. Zero added chemicals. The composite that emerges is structural-grade — stronger than it looks.
Heat-compressed under precision tooling. Lightweight. Flexible. No virgin plastic added. Each batch carries natural variation — no two frames identical.
A forgotten material becomes an object of identity. A QR code etched into every temple links back to the provable story you're now part of.
When Bottega Veneta made intrecciato weave desirable, they didn't hide the craft — they elevated it. When Nike made recycled fabric premium, they didn't apologise.
We're doing the same with India's most ignored material. Chip packets are everywhere. Now they're on your face. And they look like ₹10,000.
Made for the kid who grew up between Mumbai street food and London rooftops.
This isn't sustainability as a marketing exercise. This is what happens when people who grew up around kachra — who know what it smells like, who it affects — decide to do something about it. And make it undeniably cool in the process.
Each frame carries a QR code built into the temple. Scan it. See the story of your pair — where the plastic came from, who made it, how it got to you. That's rarer than any heritage brand story.
Every frame is a 14-week journey from a dusty gali to your hands.
Our network of waste workers in Delhi, Mumbai and Bengaluru collect chip packets before they reach landfill — paid fairly at 2–3× previous wages.
Each packet is hand-sorted, cleaned and de-inked. No chemicals. No shortcuts. The composite that emerges is structural and lightweight.
Heat-compressed into frame blanks. Wider temples built for maximum logo & QR code visibility. Each batch carries natural variation — no two frames identical.
UV400 polarised glass lenses fitted. QR code etched. Packaged in fully circular materials. Certified ethical supply chain verified at every step.
A free magazine for people who think differently about what they own, how they live, and why it matters.
Kaminey — Hindi slang for the unapologetically unconventional — is a quarterly digital magazine by Re Wrap. Each issue profiles circular economy pioneers, mindful entrepreneurs, and Gen Z visionaries from India who are rewriting the rules of consumption.
Not a corporate sustainability report. Not a wellness influencer listicle. Pure, honest thinking for people who give a damn.
Issue 002 dropping Q3 2025 · Subscribe for early access
It will look desirable, minimal, powerful — and completely impossible to ignore.
அழகாக இருக்கும். உண்மையாக இருக்கும்.
